Wikileaks and the Internet fuelled unrest in the Middle East later, the world of news, and messages had changed forever. Even the Chinese, could not escape its human wrath.
There are beacons of truth, now and again; those who tried to stay true to the original journalistic ethos, but most succumbed to vagaries of economic strife and advertising revenue. Somewhere along the way Indian journalism increasingly forgot the principles of transparency, of public morality, of being the voice of those who did not have one.
The liberalisation and the heady days of the 1990s made no change to this herd proclivity. As India moved to a liberalized rhythm, and successive governments underwent transition, no one saw this inflection point coming. The explosion of technology led content generation as the harbinger of change was never expected or planned for by the thinkers and communicators of the state.
In the turbulent environment of popular public discourse, as intelligence agency recorded private conversations are leaked, doctored, stings are used in smear campaigns; misinformation and feints have started to define traditional media management, as its dark but acceptable arts. As multiple outrages later, terror is politicized, and double standard of abdicated law and public order is practiced to a politically sectarian end, by vote bank necessitated malcontents, it further play havoc with this trust.
The suspicion of the common man and the flicker of his moral compass have all become pronounced, these have found outlet in user generated content of social media, the slickest of the players have being found out, shamed and outed by Social Media. It is a medium that has remained largely self-balancing, such is the medium that loose tweets cannot be denied or defended. Sophistry has ended political careers or at least resulted in the political doghouse.
It is nobody's case that print will die or TV will become extinct or radio for that matter, those in tradional media will all have to adapt to the digital medium, some sooner, others, losses later or an extinct never.